LateInvestor.com

Why Don’t More Companies Do What Vanguard Mutual Funds Website Does

Posted on the May 24th, 2009 under Investing Online, Mutual Funds by Jeff the late investor

Vanguard, which according to Investing Online For Dummies, is the world’s largest Index mutual fund. I’m not in the book far enough to know what that actually means, but they do reference this site, and it’s creator, John Bogle several tmes in the first few chapters of Investing Online For Dummies.
On the Vanguard website, they do something that I wish more sites and online brokerages would do - they offer a widget that lets you change values and see results in terms of dollars. In this case, it’s a sliding widget that shows potential savings by investing in the Vanguard mutual fund. It’s marketing, usre, and may not be entirely accurate - but it just goes to show they understand their market - the hands-on personal investor. Or in mycase, someone whos hesitant about any investment, and wants something tangible and hands-on to let me use their site without actually signing up or even inputting my contact information. Just thought I would mention this - something to learn from if you’re a bsuiness owner with a website.